Most people do not know who Luiz Carlos Trabuco Cappi is but his story is worth reading about. He is one of the executives whose work ethic and resilience get noticed. His colleagues and employees know that he is a smart and attentive boss, but there is more to Luiz Carlos Trabuco Cappi than meets the eye when people first meet him. His career is also fascinating, and everything Luiz Carlos Trabuco Cappi achieved during it and continues to perform is because he works hard. You don’t see people like this very often in the modern world of business and competition where every man usually works for himself.
He started his role as the president of Bradesco in 2009, and at the time the company was not the market leader in its niche. They lost the leadership to rivals, and Luiz Carlos Trabuco Cappi was determined to build it back up. He worked hard to do just that, but for it to happen, he needed to make some very bold business decisions. He knows the company has many clients in different municipalities and their first and foremost responsibility is to them. Without their clients, the business would never exist, and he had to seek approval for the decision he was about to make as a president.
He received approval from Lazaro Brandao a presiding officer of the board to buy the Brazilian branch of HSBC. It cost the company 5.2 billion dollars, and it was the most significant purchase any business made in the whole of Brazil in the year 2015. Bradesco was able to put themselves back on track for the fight to stay on the leaderboard of businesses in Brazil. Their combined market shares allow them to move past their competitors and succeed bettering them on some accounts they hold as well as some investments there are. They are close in assets, deposits and loans granted and Luiz Carlos Trabuco Cappi is not showing any signs of stopping anytime soon because it is not just about being better than the competition. It is also about showing people who trust the companies that they have not made a mistake by believing Luiz Carlos Trabuco Cappi and their investments and future are in safe hands.
Read more: Trabuco: Bradesco to Privilege “House Silver” in Presidential Election
The decision to buy HSBC branch was bold, and it might not have paid off the way they wanted, but it was a necessary risk. It propelled the company forward and allowed them to achieve the results that otherwise would take about six years to reach. Luiz Carlos Trabuco Cappi was one of the people his colleagues and employers noticed because of the personal pride and touch he puts into this work. He wants to know what is going on in the business itself and how the business environment of Brazil is changing over time. He brings extensive knowledge and understanding into this job and cares deeply about every person involved on both sides.
Luiz Carlos Trabuco Cappi had a background in Philosophy, and he graduated from the University of Sao Paulo. He genuinely loves his country and actively campaigned for the Statue of Christ the Redeemer to be included in the list of the Seven Wonders of the Modern World. The campaign was successful, and it is still one of the most visited places in the country. Many visitors associate Brazil with this iconic site, and Luiz Carlos Trabuco Cappi could not be prouder of his country being on the world map not just for that but their unique culture, music, and cuisine. Although his career took him away from Philosophy, it taught him the work ethic and the importance of personality as well as hard work.
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