If you are currently thinking of launching a product in Brazil, employing the services of Mullen Lowe Brazil would serve you well. The company is today the third largest advertising agency in South America’s largest economy. Away from size, however, the company is arguably the most consistent in making innovative and effective advertising campaigns for its clients. Through its strategic campaigns, the company not only offers general access to the Brazilian public but rather, specifically targets those consumers that are willing to go for what clients’ are offering and more information click here.
The man who has overseen Mullen Lowe’s growth to its current enviable position is Jose Henrique Borghi. The two-decade advertising veteran currently serves as the Chief Executive Officer in conjunction with Andrew Gomes. As the head of Mullen Lowe Brazil, he is in charge of approximately 300 employees. Additionally, he also has to oversee the servicing of dozens of accounts that the advertising agency currently has. Some of the accounts include Honda, Unilever, Parmalat, and Fiat, just to name a few.
A testament to Jose Henrique Borghi’s talents is seen in the success of the Sazon and Fiat campaigns that he directly helped developed. Sazon was forced to build a factory after the launching of the campaign to meet the volume demanded by the public as a result. Equally, the campaign created for Fiat by Jose Henrique Borghi saw the company assume position one in the market. Fiat has held the position for more than 13 years now and learn more about Borghi.
Borghi is quite enthusiastic about sports. He often goes for a morning jog before heading to the office as he believes it gives him the energy to tackle his heavy work routine. Additionally, he also enjoys spending time with his family during his free time. He makes it a point to dine at home every day and Jose Borghi on Facebook.
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