It’s always nice when CEOs take time to chat with their customers about their companies.
Doe Deere is one of the CEOs who have time for the people for whom she and her company are pumping out products.
Deere sat down to give customers a wealth of information about herself and her brand.
Among the things she shared are some of her daily activities and why she believes Lime Crime is so innovative.
Who She Is
Doe Deere is a Russian-born beauty and a talented beauty mogul.
She heads Lime Crime as the founder and CEO of one of the top cosmetics lines in the world.
Aside from being a girl boss, Deere is just another lady who had a dream and went after it.
Her Daily Activities
Deere’s morning routine involves drinking a full glass of water as soon as she wakes up.
Why does she make it a point to drink so much water first thing in the morning?
Because the Los Angeles weather is very humid.
As you know, Deere is in the beauty industry, so she has to keep her body and her skin in tip top shape so that it can continue looking its best for photographs and live events.
Next, she spends some time chatting away on instant messenger with her team over at Lime Crime HQ.
She and her team fill each other in on various things that need to be discussed.
By this time, Deere would have enjoyed a balanced breakfast of fruit and yogurt alongside some orange juice squeezed from oranges that were picked from a tree in her very own back yard.
Then Deere bids goodbye to her fur babies to spend some time at Lime Crime HQ, her dream job.
Why She Feels That Lime Crime Is A Success
Deere believes that Lime Crime is a cult brand, which simply means that the company is unique.
Lime Crime is truly unique in that it knows no boundaries. It even offers hair dye to consumers.
Which makeup companies do you know that specialize in producing hair dye? Not too many, right?
Probably none at all.
Nevertheless, this is the type of company that is Lime Crime is.
They think outside the box and are able to stay multiple steps ahead of the competition just by being fearless in offering unique products.
If Deere could describe her company with one word, she would use the word “cult.”
Lime Crime is a cult brand because it is different from most companies in that it is cruelty-free and has top of the line products that are both professional and created to drive consumers towards nostalgia.
Lime Crime is a brand that has it all, and innovation doesn’t get any better than that. Learn more: http://www.bizjournals.com/losangeles/potmsearch/detail/submission/6417482/Doe_Deere