Canadians love their craft beer. In fact, statistics show that craft beer consumption is increasing. This is even though beer sales are remaining flat or decreasing in Canada. This just goes to show how popular craft beers are with beer drinkers.
A craft beer is a beer that is produced in limited quantities and has unique characteristics. It is not your typical mass-produced beer. Another draw of craft beer is that many craft beer breweries have on-site pubs where one can sample the beer fresh from the tap.
Eli Gershkovitch is the founder of Steamworks, a Canadian craft beer brewery. He opened his brewery in the historic Gastown district of Toronto in 1995. This was after he had traveled to Europe and sampled some of the craft beers there. Eli Gershkovitch said that he liked the taste of the beers so much, that he decided there and then that he wanted to start his own craft brewery back home.
Getting started with opening a brewery in Gastown proved to be a lengthy and challenging process (https://thereisnoconsensus.com/lawyer-eli-gershkovitch/). The historic district was not giving out new liquor licenses because the board there had passed a moratorium or halt on the issuance of new liquor licenses.
However, this was a challenger that Eli Gershkovitch was up to. He had studied law and completed law school. Eli Gershkovitch had also previously helped business clients of his to obtain their own liquor licenses. After a long period that lasted for over a year and a vote, the board at Gastown finally approved a liquor license for Eli Gershkovitch.
He started brewing his first beers in 1995 and came out with six different craft beers. The name of his brewery, Steamworks, comes from the fact that steam power is used in the manufacture of his craft beers. Eli Gershkovitch also opened a pub, where people could drink freshly brewed beer on the spot.
The passion that Eli Gershkovitch has for craft beer is evident in the success and expansion of his brewery. His craft beer is now sold in stores in European countries such as Austria, Germany, and Switzerland. He even exports his craft beers across the border to more than a dozen US states. Gershkovtich’s brewery now manufactures 15 to 17 different craft beers each year and is expanding production to meet increasing demand.