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Canadian Craft Beer Brewer Eli Gershkovitch Is Interviewed On Ideamensch

Canadians love their craft beer. In fact, statistics show that craft beer consumption is increasing. This is even though beer sales are remaining flat or decreasing in Canada. This just goes to show how popular craft beers are with beer drinkers.


A craft beer is a beer that is produced in limited quantities and has unique characteristics. It is not your typical mass-produced beer. Another draw of craft beer is that many craft beer breweries have on-site pubs where one can sample the beer fresh from the tap.


Eli Gershkovitch is the founder of Steamworks, a Canadian craft beer brewery. He opened his brewery in the historic Gastown district of Toronto in 1995. This was after he had traveled to Europe and sampled some of the craft beers there. Eli Gershkovitch said that he liked the taste of the beers so much, that he decided there and then that he wanted to start his own craft brewery back home.


Getting started with opening a brewery in Gastown proved to be a lengthy and challenging process ( The historic district was not giving out new liquor licenses because the board there had passed a moratorium or halt on the issuance of new liquor licenses.


However, this was a challenger that Eli Gershkovitch was up to. He had studied law and completed law school. Eli Gershkovitch had also previously helped business clients of his to obtain their own liquor licenses. After a long period that lasted for over a year and a vote, the board at Gastown finally approved a liquor license for Eli Gershkovitch.

He started brewing his first beers in 1995 and came out with six different craft beers. The name of his brewery, Steamworks, comes from the fact that steam power is used in the manufacture of his craft beers. Eli Gershkovitch also opened a pub, where people could drink freshly brewed beer on the spot.


The passion that Eli Gershkovitch has for craft beer is evident in the success and expansion of his brewery. His craft beer is now sold in stores in European countries such as Austria, Germany, and Switzerland. He even exports his craft beers across the border to more than a dozen US states. Gershkovtich’s brewery now manufactures 15 to 17 different craft beers each year and is expanding production to meet increasing demand.

More about Eli Gershkovitch on Facebook and Medium

Women and Power- Lori Senecal

  • October 11, 2017
  • CEO

Lori Senecal is a successful entrepreneur, but she doesn’t hold the success and the achievements she has made in life all by herself, instead, she is thankful to her siblings who are before her and have made in business. Lori is an international investor and the Chief Executive Officer of Crispin Porter &Bogusky. Lori Senecal explains that her journey to the top has not been without challenges she has been facing up several issues. Lori graduated with a degree in sales and marketing and immediately after her graduation; she began her career which she achieved a lot. Ms. Lori is talented and has leadership skills. Ever since she began her career she has been making tremendous changes in the companies as well as the people she has been involved with making more firms and organizations want her as their leader. Check out Adweek to know more.

Lori Senecal can be described as one woman who has vast knowledge and skills. In 2003 she made a big step in her life when she established TAG Ideation which is a young adult marketing unit. Ms. Senecal has vast knowledge in data analytics as well as multinational accounts. She has gained her skills and experience working with world’s top organizations among them; Sprint, Nestle, Xbox, Staples, Applebee’s’, Molson, InBev, as well as Weight watcher’s. Another big position that she held was when serving at Coca-cola as the Global Director, Chief Marketing Officer at DDB Worldwide Communications Group Inc. Her hard work and devotion enabled her to climb the career leader and she was promoted to the head of sales and marketing division. Visit Crunchbase for more info.

Lori Senecal is the Global Chief Executive Officer of Crispin Porter & Bogusky. She has a primary responsibility of focusing on the international expansion of the group, overseeing the firm’s expansion as well as managing the organization’s 10 offices which h are locate dal over the world. Lori joined the agency in 2015 and she has positively impacted the organization since it has been experiencing tremendous growth. Before joining the firm, Lori worked for KBS as the Chairperson and the Chief executive officer. Lori has also been honored on several occasions one of them being recognized by Fast Company as the Most Creative People in Business in the 2017 awards. You can visit Medium for more.

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