CEO (11)

AvaTrade Review: Forex and CFDs Trading Broker

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Doe Deere – article recap

It’s always nice when CEOs take time to chat with their customers about their companies.


Doe Deere is one of the CEOs who have time for the people for whom she and her company are pumping out products.


Deere sat down to give customers a wealth of information about herself and her brand.


Among the things she shared are some of her daily activities and why she believes Lime Crime is so innovative.


Who She Is

Doe Deere is a Russian-born beauty and a talented beauty mogul.


She heads Lime Crime as the founder and CEO of one of the top cosmetics lines in the world.


Aside from being a girl boss, Deere is just another lady who had a dream and went after it.


Her Daily Activities

Deere’s morning routine involves drinking a full glass of water as soon as she wakes up.


Why does she make it a point to drink so much water first thing in the morning?


Because the Los Angeles weather is very humid.


As you know, Deere is in the beauty industry, so she has to keep her body and her skin in tip top shape so that it can continue looking its best for photographs and live events.


Next, she spends some time chatting away on instant messenger with her team over at Lime Crime HQ.


She and her team fill each other in on various things that need to be discussed.


By this time, Deere would have enjoyed a balanced breakfast of fruit and yogurt alongside some orange juice squeezed from oranges that were picked from a tree in her very own back yard.


Then Deere bids goodbye to her fur babies to spend some time at Lime Crime HQ, her dream job.


Why She Feels That Lime Crime Is A Success

Deere believes that Lime Crime is a cult brand, which simply means that the company is unique.


Lime Crime is truly unique in that it knows no boundaries. It even offers hair dye to consumers.


Which makeup companies do you know that specialize in producing hair dye? Not too many, right?


Probably none at all.


Nevertheless, this is the type of company that is Lime Crime is.


They think outside the box and are able to stay multiple steps ahead of the competition just by being fearless in offering unique products.


If Deere could describe her company with one word, she would use the word “cult.”


Lime Crime is a cult brand because it is different from most companies in that it is cruelty-free and has top of the line products that are both professional and created to drive consumers towards nostalgia.


Lime Crime is a brand that has it all, and innovation doesn’t get any better than that. Learn more:


Mark Mofid’s Positive Contributions to Gluteal Augmentation Industry

Mark Mofid is a certified plastic surgeon who has played a key role in changing the negative headlines in the industry. He is a renowned expert in the field of cosmetic medical in La Jolla and San Diego. The specialist acquired his stellar reputation due to his medical safety adherence and innovative capability. The San Diego Surgeon puts the safety of his patients first when handling gluteal augmentation cases.

Dr. Mark Mofid is always researching for ways to develop better procedures to replace the existing ones. He uses science, specimen examination, and critical thinking to support his ideas. His human anatomy knowledge enables the practitioner to understand concepts differently.

Mark Mofid has conducted these surgeries for more than eight years. The gluteal augmentation industry was experiencing a challenge of having generic implants that were incompatible with human muscle structure. His goal is to reinvent the whole sector.

As an industry leader, Mark has spent years mastering the gluteal augmentation art. He invented new implants that had a low profile, intramuscular positioned and improved ratios. His innovations were particularly appealing to the outdated subpopulations. Working with Dr. Raul Gonzalez is an indicator that Mofid is a vivid surgeon.

In an interview, Mofid explained that his offices are in La Jolla/UTC. He runs a facility with a full-time nurse, two surgical technologists, and four office assistants. The clinic has a Cutera laser for vein treatments and hair removal. Dr. Mofid believes that delivering quality work is the best way to promote his clinic.

About Mark Mofid

Mark Mofid attended Harvard University for magna cum laude degree. He completed his craniofacial research apprenticeship and training in general surgery and plastic surgery at the Johns Hopkins University School of Medicine. Dr. Mofid works in several medical centers in La Jolla and San Diego region including Sharp Chula Vista Medical Center, Palomar Medical Center in Escondido, and Scripps Memorial Hospital in La Jolla.

Mofid wrote a publication on facial and breast surgery, and it was documented in Plastic and Reconstructive Surgery. He is a clinical fellow of San Diego’s Division of Plastic Surgery at the University of California. Mark Mofid is a member of the American College of Surgeons and a representative of the American Board of Plastic Surgery.

How Sahm Adrangi Makes Money for His Hedge Fund

Sahm Adrangi is an entrepreneur in the financial industry. After graduating from Yale he got a job as an analyst at Deutsche Bank. He had a position in their leveraged finance department for around one and a half years before he left to join another financial firm, Chanin Capital Partners. At this company he handled bankruptcy restructuring transactions. After another year and a half he joined Longacre Fund Management, LLC. Here he was one of the analysts of a $2 billion hedge fund that invested in distressed debt.

Founding Kerrisdale Capital Management, LLC in 2009, he now manages his own hedge fund. He started out with just $300,000 that came from his own pockets and those of his close family. His first big score for his fund was when he shorted a group of U.S.-listed Chinese companies that he had identified as phony companies. He made a few million doing this, he says. He said he likes to short companies like his idol in the industry, Dan Loeb.

Sahm Adrangi was just 32 years old when he started Kerrisdale Capital Management. He was born in Iran but grew up in Canada. He had first moved to the United States in order to attend Yale University. After he scored with the fake Chinese companies he started getting larger and larger investors using his hedge fund to make money. His strategy involves researching companies and figuring out what their big flaw is. Once he spots the flaw he shorts the company and then reveals to others in the industry why the company’s stock value is terribly overpriced.

More recently, Sahm Adrangi has been taking a close look at companies that are in biotech. One of the companies he shorted in this industry was Prothena. They have a drug in the pipeline called NEOD001 which is being researched to see if it can cure AL amyloidosis. The company’s market cap went past $2 billion which Sahm Adrangi thought was terribly overvalued. His research showed that the drug didn’t have any promise to it. The company also had to shut down another drug, for psoriasis, that failed in its PhaseIb stage.

Learn more:

Using Music to Stir Excitement in Customers Like Lori Senecal

  • January 29, 2018
  • CEO

When it comes to advertising, it is very important to use some of the different arts that can go in to ad campaigns. For ads that are shown on TV or video sites, the best thing to do to get the attention of customers is to use music. This is one of the fun parts of advertising. People need to find the right type of music that will get people excited about the product or otherwise interested in the product. This is not to say that there has to be cool or dramatic music in order to get people on board. Instead, there are steps to follow in order to get the right type of music for the ad. For more details visit Bloomberg.


One person who knows how to find the right type of music for her ad campaigns is Lori Senecal. One thing that she does is break down the advertising process into steps. Among the steps she takes is looking at the type of customers that are going to buy the products that are being advertised. Among the things she looks at are the types of lives they typically lead. This includes their values, favorite shows, types of media and other factors. Check out to see more.



One major factor that Lori Senecal looks at is the type of product she is trying to sell. For one thing, the product is the one aspect of the ad that should determine or at least influence the music. For one thing, if the product is something that looks cool, then the best thing to do is use high energy and exciting music to bring about the feelings that can be associated with the type of product that is being promoted. This can attract the right audience to the product and as a result sell tons of products for the client. You can follow her Twitter account.





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Malcolm CasSelle the Chief Information Officer of WAX

Malcolm CasSelle is an entrepreneur, CIO (Chief Information Officer) of OPSkins and president of the company WAX which stands for Worldwide Asset eXchange. Currently, OPSkins is the global leader in the sale of in-game virtual assets, also known as game skins. Game skins are virtual currency that is used to make bets on professional egames (electronic sports. OPSkins is a centralized marketplace for the sale of virtual assets. However, the market is now becoming decentralized. That is, OPSkins is offering a new platform known as WAX (Worldwide Asset eXchange). WAX is a marketplace that allows the trading of virtual assets. WAX applies a blockchain technology which allows game players to buy and sell virtual assets without difficulty. Malcolm CasSelle is confident in the platform and believes it will introduce the world of cryptocurrency to the mainstream, and what Malcolm CasSelle knows.

Malcolm CasSelle is the CIO of OPSkins, the central marketplace for buying and selling items on online videogames. Malcolm has an impressive resume in terms of education and experience. Malcolm holds degrees in Computer Science from MIT and Stanford University. He also speaks both Mandarin and Japanese. Formerly, Malolcm was a co-founder of PCCW (Pacific Century CyberWorks) a publicly traded telecommunications company based in China. He served as a top executive in Groupon’s (an ecommerce marketplace) venture with the Chinese instant messaging and gaming company Tencent. He has also been named CEO for the global social network for video game players known as Xfire. He also has served as CEO of an online paywall solution known as MediPass.

Now as CIO (Chief Information Officer) of WAX (Worldwide Asset eXchange) a global decentralized marketplace for the virtual assets, he will be playing an important role in the virtual video game trading market. Surely his name will be a name many people will be familiar with in the near future, and

Billionaire George Soros Donates more than Half of his Wealth, Drops 39 Spots on Forbes Rich List

George Soros is a respected and wealthy billionaire who is currently living in the United States. The businessman has earned a lot of wealth in his career life, and he commands a lot of respect in the international community. The billionaire is known for supporting noble causes in the community. His organization, known as the Open Society, has been in the market for several decades, and it has assisted very many communities that are living in various parts of the globe. The businessman has also been a staunch supporter of the Democrats, and he has donated huge sums of money to support candidates in the Democratic side.

This year, George Soros was in the headlines once again. According to the prestigious Forbes magazine, the businessman was on the annual list that lists some of the wealthiest individuals in the international community. When the organization made its first list in the year, George Soros was in the twentieth position. The magazine published that the businessman was worth twenty-three billion dollars. The unfathomable fortune was accumulated since the wealthy investor settled in the country very many years ago. For the people in the world, the amount of wealth owned by the billionaire is shocking. For the majority of the people in the international community, the wealth accumulated by the investor is too much, and learn more about George Soros.

This status, however, changed several weeks ago. According to sources that are close to the businessman, George Soros has decided to donate eighteen million dollars. All the money was offered to the Open Society Foundation. The wealthy investor founded this institution many years ago, and he has been running it so that he can assist the communities in various parts of the world. The charity organization has been assisting people for the last thirty years, and it has impacted the lives of millions of people.

There has been lots of negative news concerning the huge donation that was offered by the businessman. According to several financial experts, the billionaire took this great measure so that he could avoid paying taxes and at the end of the day save some of his money that would be paid to the financial systems. However, the businessman and his close associates in the United States are not happy about the election of Donald Trump into the presidential position. The businessman and other important people in the society have been working hard so that they can fight back the new president, and George Soros’s lacrosse camp.

The idea to donate has seen George Soros drop the list by more than thirty-nine position in the recent times. The Forbes Magazine says that the businessman gave more than eighty percent of his wealth as donation, and this has reduced in net worth. The Open Society will be expected to use all the amount of money donated by the businessman to help the needy and other people in the society. George Soros has always been passionate about helping people in the society, and the Open Society has been giving him this opportunity, and

Malcolm CasSelle:

  • November 16, 2017
  • CEO
Malcolm CasSelle is the President as well as Founder of Worldwide Asset Exchange (WAX). The organization has grown increasingly popular due to the fact that they buy and sell items of interest that originate from on line video games. Malcolm CasSelle has turned his business into a real success.

Previously, Malcolm CasSelle was the President of Tribune Publishing Company. In addition, he also held a position within a management capacity at an organization called Digital Media. Digital Media provided advertising solutions for organizations within the technology and computer industry.

For most of Mr. CasSelle’s career, he was involved in trying to launch new start-up organizations. Malcolm CasSelle from a young age had great ambition and drive to succeed in the business world. Some may not be aware that Malcolm CasSelle was an investor in Facebook even before it became one of the most popular social networking web sites within the nation.

CasSelle also invested in an oversees company called PCCW. PCCW is currently located in Hong Kong. Due to his hard work and efforts, PCCW is estimated to be worth close to $25 billion dollars. PCCW is a telecom company that is now publicly traded.

*Educational Background:

Malcolm CasSelle graduated from Stanford University with a degree in Computer Science Technology. In addition, Mr. CasSelle also attended MIT to further his knowledge within the Information Technology sector. He has also taught computer courses at MIT extension locations since 2010.

Aside from the English language, Malcolm CasSelle speaks fluent Japanese. CasSelle is not concerned with fame or recognition, he simply wishes to work hard and continue to explore other interests and business opportunities.

Malcolm CasSelle has extensive knowledge of the stock market as well as trading. He has no real interest in becoming a trader/adviser however, he does follow the stock market regularly.

The Hard Work Of Luiz Carlos Trabuco Cappi Paid Off

Most people do not know who Luiz Carlos Trabuco Cappi is but his story is worth reading about. He is one of the executives whose work ethic and resilience get noticed. His colleagues and employees know that he is a smart and attentive boss, but there is more to Luiz Carlos Trabuco Cappi than meets the eye when people first meet him. His career is also fascinating, and everything Luiz Carlos Trabuco Cappi achieved during it and continues to perform is because he works hard. You don’t see people like this very often in the modern world of business and competition where every man usually works for himself.

He started his role as the president of Bradesco in 2009, and at the time the company was not the market leader in its niche. They lost the leadership to rivals, and Luiz Carlos Trabuco Cappi was determined to build it back up. He worked hard to do just that, but for it to happen, he needed to make some very bold business decisions. He knows the company has many clients in different municipalities and their first and foremost responsibility is to them. Without their clients, the business would never exist, and he had to seek approval for the decision he was about to make as a president.

He received approval from Lazaro Brandao a presiding officer of the board to buy the Brazilian branch of HSBC. It cost the company 5.2 billion dollars, and it was the most significant purchase any business made in the whole of Brazil in the year 2015. Bradesco was able to put themselves back on track for the fight to stay on the leaderboard of businesses in Brazil. Their combined market shares allow them to move past their competitors and succeed bettering them on some accounts they hold as well as some investments there are. They are close in assets, deposits and loans granted and Luiz Carlos Trabuco Cappi is not showing any signs of stopping anytime soon because it is not just about being better than the competition. It is also about showing people who trust the companies that they have not made a mistake by believing Luiz Carlos Trabuco Cappi and their investments and future are in safe hands.

Read more: Trabuco: Bradesco to Privilege “House Silver” in Presidential Election

The decision to buy HSBC branch was bold, and it might not have paid off the way they wanted, but it was a necessary risk. It propelled the company forward and allowed them to achieve the results that otherwise would take about six years to reach. Luiz Carlos Trabuco Cappi was one of the people his colleagues and employers noticed because of the personal pride and touch he puts into this work. He wants to know what is going on in the business itself and how the business environment of Brazil is changing over time. He brings extensive knowledge and understanding into this job and cares deeply about every person involved on both sides.

Luiz Carlos Trabuco Cappi had a background in Philosophy, and he graduated from the University of Sao Paulo. He genuinely loves his country and actively campaigned for the Statue of Christ the Redeemer to be included in the list of the Seven Wonders of the Modern World. The campaign was successful, and it is still one of the most visited places in the country. Many visitors associate Brazil with this iconic site, and Luiz Carlos Trabuco Cappi could not be prouder of his country being on the world map not just for that but their unique culture, music, and cuisine. Although his career took him away from Philosophy, it taught him the work ethic and the importance of personality as well as hard work.

Follow Luiz Carlos Trabuco Cappi on LinkedIn

Canadian Craft Beer Brewer Eli Gershkovitch Is Interviewed On Ideamensch

Canadians love their craft beer. In fact, statistics show that craft beer consumption is increasing. This is even though beer sales are remaining flat or decreasing in Canada. This just goes to show how popular craft beers are with beer drinkers.


A craft beer is a beer that is produced in limited quantities and has unique characteristics. It is not your typical mass-produced beer. Another draw of craft beer is that many craft beer breweries have on-site pubs where one can sample the beer fresh from the tap.


Eli Gershkovitch is the founder of Steamworks, a Canadian craft beer brewery. He opened his brewery in the historic Gastown district of Toronto in 1995. This was after he had traveled to Europe and sampled some of the craft beers there. Eli Gershkovitch said that he liked the taste of the beers so much, that he decided there and then that he wanted to start his own craft brewery back home.


Getting started with opening a brewery in Gastown proved to be a lengthy and challenging process ( The historic district was not giving out new liquor licenses because the board there had passed a moratorium or halt on the issuance of new liquor licenses.


However, this was a challenger that Eli Gershkovitch was up to. He had studied law and completed law school. Eli Gershkovitch had also previously helped business clients of his to obtain their own liquor licenses. After a long period that lasted for over a year and a vote, the board at Gastown finally approved a liquor license for Eli Gershkovitch.

He started brewing his first beers in 1995 and came out with six different craft beers. The name of his brewery, Steamworks, comes from the fact that steam power is used in the manufacture of his craft beers. Eli Gershkovitch also opened a pub, where people could drink freshly brewed beer on the spot.


The passion that Eli Gershkovitch has for craft beer is evident in the success and expansion of his brewery. His craft beer is now sold in stores in European countries such as Austria, Germany, and Switzerland. He even exports his craft beers across the border to more than a dozen US states. Gershkovtich’s brewery now manufactures 15 to 17 different craft beers each year and is expanding production to meet increasing demand.

More about Eli Gershkovitch on Facebook and Medium