Doe Deere is the founder and CEO of Lime Crime, a certified-vegan cosmetics brand based in Los Angeles, CA. Lime Crime was one of the first few makeup brands to introduce wildly bold colors into their lip and eye products. Deere is a lover of all things out of the ordinary. Her famous makeup brand was inspired by fairy tales, fantasies, mythologies and various subcultures. In 2008, she debuted her unconventional electric blue Unicorn Lipstick during the launch of her brand. The quirky color quickly became a must-have amongst the Millenials and Lime Crime officially took off.
In the past few years, Lime Crime had gained over 3.3 million followers on Instagram and its bold products began trending worldwide. Deere feels that part of her brand’s success comes from her ability to listen passionately to all of her fans, customers and employees. She also takes any criticisms she receives in stride and interestingly uses it as fuel to help herself grow as well as her brand. As an avid supporter of animal rights, Deere has doubled down to make sure Lime Crime stayed a hundred percent cruelty-free and vegan-friendly. The brand has long since become certified vegan and cruelty-free by several top organizations, PETA and Leaping Bunny.
Recently, Doe Deere revealed that the most satisfying moment in her career was when she could finally support causes and charities most dear to her. She actively donates and supports Girls Inc., Sanctuary For Families, Adopt NY, Bideawee Animal Shelter, Heart of Los Angeles, the Red Cross and various no-kill animal shelters across the United States. When it comes to the future of her company, Deere keeps an optimistic attitude. She looks forward to creating fresh makeup collections and excitedly focuses on what themes or bold color schemes they might bring. Her dream of becoming a makeup mogul has become a reality and Lime Crime continues its trendsetting path towards greater success.