Around seven years go, pastel cylinders of lip balm started popping up in many supermarkets and drug stores. The products are from EOS, and they were first seen in Walgreens before being sold in Target and Walmart. The beauty editors at Allure and Cosmo have even featured EOS lip balms, and celebrities like Christina Aguilera and Kim Kardashian made EOS more popular when they were seen using the balms.
EOS, which stands for Evolution of Smooth, is worth $250 million and has become the second best selling lip balm in the United States, according to Kline Research. EOS has even exceeded Blistex and Chapstick sales, which have been around much longer.
Sanjiv Mehra, the cofounder of EOS, states that when the company was still very new, executives made the decision to keep EOS’s marketing strategy a secret. Mehra said the main focus of EOS was to make quality products and distribute them. He shares that as the company has grown, it has become increasingly important to let consumers know about the values and business practices that EOS incorporates into its formula for success. This is why EOS has finally shared information about its profits and ranking in the lip care industry.
Kline Research also states that EOS lip balm is responsible for the growth of the oral care industry. The company now sells more than 1 million products each week, and the future of EOS looks very promising. The lip care market is expected to increase by $2 billion by the year 2020, and this is largely due to the public’s demand for organic and natural products, which EOS is known for.
For more information, visit the evolutionofsmooth.com website.